Tag: media policy
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“This is a big joy to all media men,” Riyad Najem, undersecretary of media affairs at the Culture and Media Affairs Ministry, said of the government decision to establish the General Authority for Audio and Visual Media. Joy (for men) in the Saudi civil service, on the announcement of a new Saudi body to attract broadcast…
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This is a big joy to all media men,” Riyad Najem, undersecretary of media affairs at the Culture and Media Affairs Ministry, said of the government decision to establish the General Authority for Audio and Visual Media. Joy (for men) in the Saudi civil service, on the announcement of a new Saudi body to attract broadcast…
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So a luddite like me, who signed on only in July last year, has discovered the joys of having a news feed devoted to media and entertainment. From Ofcom, LSE Media policy, Poynter or Veronis Suhler Stevenson, all the sources of information I rely on can feed me their headlines. And if something interests me…
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So a luddite like me, who signed on only in July last year, has discovered the joys of having a news feed devoted to media and entertainment. From Ofcom, LSE Media policy, Poynter or Veronis Suhler Stevenson, all the sources of information I rely on can feed me their headlines. And if something interests me…
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Scholars have examined media substitutability from many angles, but few, if any, studies have examined substitutability of advertising on the basis of language. Using a price sensitivity test, this exploratory study examines advertisers’ attitudes toward the substitutability of English-language advertising among U.S. foreign language television advertisers to reach their target audiences. Advertisers overwhelmingly (90%) indicated…
Sameer Padania 