Tag: Advertising
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every news outlet slowly become an anchor of internet surveillance at the behest of the data warehousers and advertisers who became the news industry’s only path to survival in the 21st century. Quinn Norton on The Hypocrisy of the Internet Journalist
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Laker says the ever increasing demand for video content makes him confident about the space he’s playing in. “It’s not about people preferring video over text — it’s about some people preferring video over text,” he says. “Even if only 10 percent of people would rather watch a video summary, then this is very viable.”…
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We’ve done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth we’re talking about, because it’s a somewhat scary phenomenon to consumers—especially in an age when surveillance is such a hot topic—and a thrilling opportunity to advertisers. Here’s the short version: Everyone…
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Pulling advertisements is an age-old tactic for businesses facing media criticism to seek retribution. But in the case of PBS, which exists in part as a way to limit commercial influence on educational television, doing so just feeds into writer Eugenia Williamson’s thesis — that the idealistic, Great Society-era initiative often behaves more like a…
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Javadekar said there were issues related to the advertising code which those in the field should address. “Somebody applies a deodorant and all women come running, this is demeaning and not the way an advertisement should be,” he said. He said decency should be there as children also watch television. “I am not saying that…
Sameer Padania 