Sameer Padania

Stowe Boyd: Mobile Isn’t About Mobility, Per Se: They Are Proximal Phones, Not Mobile Phones

Stowe Boyd: Mobile Isn’t About Mobility, Per Se: They Are Proximal Phones, Not Mobile Phones

stoweboyd:

Simon Bond mentioned a BBDO study on mobile yesterday at Pivot, and after I tweeted one datum from it my intrepid pal Paul Higgins tracked it down:

Joint Study From AOL And BBDO Turns Traditional View of Mobile Space on its Head – WSJ.com

  1. Mobile isn’t always on the go. In fact, well over…
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@sdp

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