Some developers are becoming really predatory, which sounds very strong, but I know what I’m saying,” says Kripalani. “Some developers are taking advantage of the situation to turn children into click-mules. Do this, now do that, now spend some money. They’re turning the child into a click-zombie trying to do whatever it takes to feed their virtual fish, or whatever. We’re interested in exploring in-app purchasing, but we won’t ever be predatory.

Oceanhouse Media talks Dr. Seuss, book-apps and mobile edutainment | Technology | guardian.co.uk

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